Our Story

About seven years ago, Awful Records began as a group of likeminded Atlanta ‘weirdos’ who liked to party and make art. In 2014, their leader, Father, released a record that brought the collective from underground Atlanta obscurity to internet-legend status, jumpstarting the music careers of Playboi Carti, ABRA and Tommy Genesis, amongst others. Today, Awful is still a group of iconoclasts pushing life to the limits through their unapologetic art and party-habits, but Father is also determined to transform the brand into a global platform that transcends media, music, event property and product with a new generation of young artists.