Lore
Awful Records is an Atlanta-based independent label founded in 2012, dedicated to artist-driven music and creative control. The label operates on a hands-on production model, with each release crafted through direct involvement in design, production, mixing, and mastering.
Awful has been home to a diverse roster of artists including Playboi Carti, Faye Webster, Tommy Genesis, Zack Fox, Abra, Father and Ethereal, musicians who share a commitment to artistic integrity and independent vision.
Recent releases showcase the label's evolving sound, blending genres and pushing creative boundaries. The store offers direct access to music and merchandise, connecting fans with releases and supporting the artists behind them.